“Services were added or removed from your business based on feedback from customers and other Google sources. Very Important: If you are running a business for a long while you may get a notification like that View Updates / Review Suggestions by Users ![]() In this section, you can add specific services under each category.įor example: if you are an accountant, you can add “Business Tax Preparation” as one service and “Small Business Accounting” as another.īy doing this, interested searchers will find your business listing on the search results, and be interested to click through to your website. You’ll find this option under the “Services” tab or menu on the sidebar. any other URL that you use for client schedule for instance,.the page where a contact form is available, or.Website and appointment URLīe careful while updating the URLs because if you don’t input the correct URL you’ll lose your visitors to your website.įor instance, if your URL doesn’t contain “www” don’t use “www” in the URL. This is because people will see your business listing CLOSED when you are not an in-service hour.Ĭheck your Google My Business profile frequently as your operating hour can automatically get changed by the users. Next, set your operating hours very carefully. This will allow your target customers to find you more easily. For example, if you serve in New York you can choose: This is very important because by optimizing the category section with proper keywords you can directly communicate to Google what your business is all about.Ĭhoose the single best term that describes your business in the primary category, then add more categories in the additional categories section. Here, they allow you to have a “primary” category as well as “additional” categories. Next, update your category section under “Products” or “Services”. So make sure you set this up correctly from the very beginning when you input this data into your GMB. To do this, you need to make sure that your name, address, and phone number is uniform across all mentions of your business across the web. You want to make it as easy as possible for Google to understand that the business that is being mentioned on another website is in fact yours. We have discussed more on this with #12 in this checklist, but the point is that when your business is mentioned on other websites, it’s name, address, and phone number should match exactly with your GMB’s name, address, and phone number. Don’t try to include too many keywords with the business name because Google can detect suspicious activities by its algorithm. It is important to use your business name as it appears in various places throughout the web. This is because Google displays business listings that are close to them and most relevant to their search queries. Add your business name, address, and phone number (NAP)īecause local SEO is greatly dependent on your business name, address, and phone number, this information is important to update. If you get the ownership you can control the business profile more efficiently.Ĭlick here to learn how to claim your business. In that case, you’ll need to claim your business profile immediately to get the ownership. However, if you are running a business for a long while chances are that your business listing has already been created automatically. Create your Google My Business profileīefore you can appear on a Google local listing, you’ll need to create your Google My Business profile In order to get the most out of Google Maps, we have provided a checklist of GMB optimizations that can help you rank higher in Google Maps search results (Also, check out the Google Spreadsheet Local SEO Checklist). ![]() ![]() ![]() This is important to take into consideration.īut to get those clicks, your GMB profile must be visible to your prospective customers. In the United States, an independent study by Search Engine Watch in 2019 found that “There was a 20.1% increase in clicks to call, clicks for directions, and clicks to a business’s website” with GMB interactions when comparing stats from 20. Local SEO is a great way to get new inquiries and sales for your local business.
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